On my visit to Innsbruck last week, I was able to see the building works for the little wooden houses where from November 16th Xmas items will be sold.
At the very first a special Christmas tree glass sponsored by Swarovski was built up.
Meanwhile in the central street of Innsbruck, where is the old house with the golden roof, in front of the Swarovski shop I saw several groups of Japanese with cameras and smartphones in front of this shop. Mainstream is to get a selfie using a smartphone on a special extensible support.
At the same time I got on my smartphone the Degusta newsletter issue talking about the wonderful Swarovski Christmas. I do completely agree.